تحلیلی بر شبکه همکاری سازمانی دفاتر خدمات گردشگری، مورد مطالعه شهر رشت

In the realm of tourism, service offices play a pivotal role, significantly shaping market dynamics and enhancing the competitiveness of tourist destinations. However, their organizational cooperation and collaboration have been underexplored in previous studies. To address this gap, our research focuses on analyzing the cooperation network among tourism service offices in Rasht city, considering their field of work and types of licenses. Data from 40 offices were collected through questionnaires and interviews, forming the basis for a cooperation matrix. Leveraging social network analysis techniques, we found that experienced offices (with licenses A, B, and P) exhibit less inclination toward collaboration, while younger offices (holding licenses A and B, or B and P) actively engage and aspire to become reference points for joint efforts. Notably, offices with licenses B and B and P express a strong interest in expanding their participation. Our recommendations emphasize utilizing high in-degree centrality offices for effective network management and actively involving younger offices with high betweenness centrality to enhance overall network coherence and coordination.