تحلیل توسعه گردشگری هوشمند در کلان شهر مشهد

Today, with the advancement of communication and information technologies, we are witnessing a growing trend of smartization of various industries, including the tourism industry. Smartization is essentially a distinct step in the evolution of information and communication technology in tourism, whereby the supervisory and physical dimensions of tourism enter the digital field and a new level of intelligence is achieved in tourism systems. The purpose of this study is to analyze the development of smartization of the tourism industry in the metropolis of Mashhad.The research is fundamental in terms of purpose and exploratory in nature. To collect data, a semi-structured in-depth interview approach was considered, along with library studies. The statistical population of this research was experts, experts, and university professors. To identify the experts, a purposive sampling method was used, during which 12 experts were interviewed based on the adequacy of the data. In relation to smart tourism in the metropolis of Mashhad, it provided the necessary basis for classifying and analyzing information and compiling this article.The research findings indicate that the requirements for realizing smart tourism in the Mashhad metropolis in categories including smart life, smart governance, smart dynamics, smart people, smart economy, and smart environment have been organized to operationalize smart tourism.